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There’s just something about Francesco Yates. Successful entertainers are said to have the “it” factor and whether we’re talking about his melodious voice, virtuosic skills as a songwriter, infectious performances as a multi-instrumentalist, or mysterious personality, Francesco has got it all and more. With platinum plaques adorning his walls and over a billion streams for his smash #1 hit “Sugar” alone, he is the embodiment of sharp entrepreneurial acumen, airtight pop songcraft, and an expansive creative vision. Hailing from Toronto, over time Francesco has honed his craft with passion and perseverance. His musical journey began with classical piano training and DIY songwriting, which led him to a major label deal at the tender age of sixteen. His self-titled debut EP, orchestrated by the likes of Robin Hannibal and Pharrell Williams, showcased his diverse musical talents and set the stage for his ascent to the pinnacle of pop. In 2019, he caught the attention of Justin Timberlake, who hand picked him to open for him on his Man of the Woods World Tour. But lightning strikes twice if you're Francesco Yates, and in 2022, the Backstreet Boys selected him to accompany them on their DNA World Tour too. However, it’s the future that has Francesco's fans more excited than ever because now he’s in the driver’s seat. "I'm emerging in a new light," he confides. “I’m taking the reins of my art from every conceivable angle and using what I learned from being on the majors and applying it here. I am putting my own stamp on my sound.” Indeed, it’s this autonomous streak of his that has already been the force behind his platinum-level success. And now in taking it one step further as an emboldened independent musician and entertainer, he’s finding that there’s just something about doing it his way.